Sydney Karsch

Hi, I’m Sydney Karsch — a marketing student with a passion for creative strategy and human behavior.

I’m fascinated by the intersection of marketing and psychology, and how insights about people can shape the way brands connect, communicate, and inspire.

My approach is modern, research-driven, and rooted in storytelling. Whether I’m analyzing trends, building campaigns, or exploring consumer insights, I love transforming ideas into impact.

Thanks for stopping by — take a look around and click on the video below to know the person behind the projects.

About Sydney

I’m Sydney Karsch, a marketing student with a minor in psychology — driven by creativity, curiosity, and connection.

I’ve always been fascinated by what motivates people — what captures attention, builds trust, and sparks emotion. That’s what led me to marketing: a field where psychology and storytelling meet to create meaningful brand experiences.

Beyond the classroom, I’m a daughter, sister, and friend who values kindness, loyalty, and balance. Relationships are at the heart of everything I do — both personally and professionally.

I’m also proud to be a sister of the Alpha Mu Chapter of Sigma Delta Tau at the University of Miami, where I’ve learned the power of community, leadership, and collaboration.

Over the past year, I’ve also dedicated myself to transforming my health and mindset. Through consistent workouts like Solidcore and heated HIIT, along with mindful nutrition, and built a new sense of confidence and discipline. This experience not only changed my lifestyle — it sparked my passion for marketing in the health, beauty, and wellness industries, where authentic connection and empowerment drive real impact.

Let’s connect — I’d love to collaborate, learn, and grow alongside others who share a passion for making an impact.

Resume

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My Fitness Journey

Less than a year ago, I decided to change my habits — not for a short-term goal, but to build a healthier, more confident version of myself. After years of struggling with cystic acne, inconsistency, and low energy, I committed to movement and mindset. Through Solidcore and heated HIIT workouts, I discovered strength I didn’t know I had. Over time, I lost 35 pounds, transformed my skin, and learned that discipline beats motivation every time.

That process taught me balance — how to fuel my body with intention, find joy in consistency, and treat wellness as self-care rather than control. My fitness journey became more than physical; it reshaped how I view growth, perseverance, and purpose.

It also inspired my direction in marketing. Experiencing transformation firsthand made me passionate about helping health, beauty, and wellness brands tell authentic stories that empower others to feel strong, confident, and seen.

Click Here To Read More About My Journey in my Blog→